Remembering Harold Schafer and His Medora Legacy on His Birthday

“My guess is that if I have a legacy, it’s going to be Medora, North Dakota.”

Those were the words of our founder, Harold Schafer, during an interview in 1997. In that wide-ranging discussion, he spoke about his philosophy on hard work, his success as a businessman, and the revitalization of historic Medora that he helped kick-start.

“Medora is real. It has real history. It’s not quite so flashy as Six Flags Over Texas,” Harold said, “but Medora has a greatness to it also.”

It was a greatness that couldn’t have happened without Harold’s help. In 1962 he renovated the Rough Riders Hotel. A few years later, the show we now know as the Medora Musical debuted in the Burning Hills Amphitheatre. And in the decades that followed, a run-down cowtown had become one of the country’s most exciting destinations for tourism.

“You can walk around the parking lot [at the Burning Hills Amphitheatre] and find cars from 30 or 40 different states in one night at the show,” he marveled in 1997.

That was twenty-five years ago—and it just so happened that during that interview, Harold was asked, “What’s Medora going to look like 25 years from now?”

Harold’s answer might surprise you: “I haven’t the slightest idea!”

He continued, “I had no knowledge it would ever be where it is now. I had no outline in my mind that it would grow like this. And if it should continue to grow, I don’t know what it’s going to be. But I think it’s going to continue to grow.”

We wish Harold could see what Medora has become 25 years after that interview. We believe he’d be proud of it.

On this, Harold’s 110th birthday, we’re remembering our founder fondly. We invite you to watch this excerpt from that 1997 interview. Harold doesn’t just discuss Medora; he covers his legacy, his philosophy of work, and more. It’s a fascinating look at a remarkable man!